onsko notes

Well yes….. "We're passionate.” "We pride ourselves on quality." "We put customers first." Spend half an hour browsing company websites and you'll see the same phrases repeated again and again. The problem is that none of them help customers understand why they should choose one business over another. Are you standing out or blending in? Generic language creates invisible businesses Most companies don't deliberately copy each other, they just default to what feels safe which

Most of us like to think we make rational buying decisions. We compare prices, read reviews, look at specifications and weigh up the pros and cons. The reality however, is usually a little different. More often than not, emotion makes the first decision and logic simply helps us feel comfortable with it afterwards. Think about the last major purchase you made Whether it was a car, a house or even choosing a solicitor, there were probably several good options. Why did you choo

If someone asked you to describe, let’s say, Apple, Nike or Candy Kittens, chances are you wouldn't start by describing their logo. You'd probably talk about innovation. Simplicity. Performance. Personality. The way they make you feel. Yet when many people think about branding, the conversation often begins and ends with a logo. A logo is clearly important, but it's only one part of a much bigger picture. A personalised touch for a memorable experience. What is a brand? A bra